Metal Flow is a deep-drawn components and assemblies supplier to the automotive industry. To commemorate its 30th year and prepare for the next level of success, the company engaged Borns to enhance its corporate brand and redesign its marketing communications program. Borns was chosen, in part, because of its B2B marketing expertise.

As Borns guided Metal Flow through its brand discovery process, it became apparent that this family-owned company prospered due to its commitment to excellence in every aspect of the organization. Based on this discovery, Borns coined the brand message, 'Deeply committed—people, processes, products'. The 'deeply committed' brand concept is woven throughout the new website, collateral, and trade show exhibit.

"Our new brand positioning and marketing communications have already raised the bar in our business category and set the stage for lead generation," offers Keith Maki, vice president of sales and marketing for Metal Flow. Please visit www.metalflow.com.