Oliver Medical develops and manufactures sterile-grade packaging for medical device manufacturers around the world.

Borns began by reDiscovering Oliver's corporate brand identity. We discovered that Oliver was the only supplier to offer such things as alternative material to the industry-standard Tyvek...the brand message became 'Only Oliver!'.

To further prove Oliver's 'Only Oliver!' claim, next we branded Oliver's unique products and adhesive.

The tactical phase began with development of Oliver's website, collateral, and trade show exhibits.

The strategic and tactical phases had been well addressed; then came the proactive phase. Once we had branded Oliver at the corporate and product level, we began launching these offerings to targeted audiences by using Borns' exclusive Brandvertising^SM program. Some products require that the audiences be segmented. Borns is able to track and measure the interest of recipients and to provide Oliver with the analysis necessary to enhance the company's database and focus its sales efforts.