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Product brand identity
Oliver invented Ovantex sterile grade material which is the first alternative to Tyvek available for medical packaging. Borns coined the word Ovantex using an 'O' word to reinforce this visual and verbal brand theme throughout Oliver's marketing. Ovantex proves one of Oliver's brand claims which is, 'Only Oliver' has 'Inventive products'. Branding Oliver's Ovantex as well as Osurance apparently lead DuPont to change from an alpha-numeric naming system to introducing the name Asuron for their most recent version of Tyvek.