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"We didn't know a competitor bought and was using one of our trademarked brand names as their web address!" "Our site isn't listed with the search engines?" These are a couple of clients' responses to our eDiscoverSM findings.
Effective, useful, valuable, websites are a result of discovery and
planning—an often overlooked critical step. Borns' eDiscoverSM process
ensures that sites are optimized, applicable to all users, visible to search
engines, and considerate of future development phases.
eDiscoverSM takes into account:
- existing site
- competitive websites
- keyword research
- directory & search engines
- stakeholders' input
Sites redesigned by Borns have seen traffic triple. This is due to the new sites being optimized and containing worthwhile content.
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