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System approach
An integrated marketing communications program isn't designed in a vacuum, but as a system of cross-supporting tactical tools. Each tool has an intended purpose.
Collateral
Corporate/product/service literature, leave-behinds, case studies, etc. provide the audience with tangible file-stuffers.
Website
A website provides immediate access and crucial early impressions, which qualify the entity, product, and/or service. Interactive tools inform and educate the visitor. Downloads provide literature 'on demand' until the 'good stuff' arrives.
Trade show
Industry events such as trade shows or conferences are great opportunities for face-to-face interaction with your customers, prospects, recruits, and media. Your exhibit, pre-/at-show promotions, and activities are ideal both for positioning and for making lasting impressions.
Publicity
News releases, articles, interviews, and quotes lend credibility and confirmation to the 'hype'.
Direct marketing
Direct marketing is, of course, an integral part of marketing communications. We feature BrandvertisingSM in our main services list because it is the most trackable/measurable medium in any B2B marketing program.
Consistently consistent
Each method/medium of this integrated system must be absolutely consistent with the rest—including the brand identity, typography, colors, tone of message, etc. A standard must be followed to ensure that the brand experience is the same in every situation.
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