Grand Haven, Michigan...Oliver Medical of Grand Rapids has contracted Borns LLC to develop and manage its marketing program.

Oliver Medical develops, manufactures, and markets sterile-grade packaging materials to medical device manufacturers around the world.

"We have been establishing a worldwide sales force for the past few years," says Jeff Murak, director of marketing and sales. "The marketing program Borns is developing will enable our sales team to be more effective."

Murak adds, "Borns is helping Oliver Medical differentiate itself in the medical packaging market. Oliver offers a combination of products, processes, and services that our competitors cannot match. Borns is revitalizing our brand based on this distinction and planning a targeted marketing strategy. Because of our relationship, Oliver Medical will avoid being perceived as a commodity supplier and will clearly convey its unique strengths to its market. Borns is doing an excellent job of guiding us through this process."

"Oliver Medical offers products and processes that are still considered innovative after 30 years," states Randy Borns, principal of Borns LLC. "Oliver will be launching a new product later this year that will set it apart even further. In addition, the company is providing services that its competitors haven't come close to offering."