Services

For 30 years, we’ve evolved our branding and marketing processes specifically for B2B marketers. A breakdown of our services includes:

B-search market research and planning

  • Ideal customer profile
  • Segmentation
  • Prospect database development
  • Competitive analysis
  • Marketing communication plan
  • Customized research

reDiscover brand strategy

  • Company/entity brand
  • Category brand
  • Product/service brand
  • Naming
  • Brand identity standards
  • Brand implementation
  • Brand launch

eDiscover website research and planning

  • Traffic research and analysis
  • Keyword research
  • Competing sites analysis
  • Search engine optimization (SEO)
  • Content planning

Website development

  • Content development
  • Coding and programming
  • Database development
  • Content management system (CMS)
  • Search engine optimization (SEO)
  • Traffic monitoring and analysis
  • see the complete list

Brandvertising direct marketing/lead generation
Strategically designed to reach a target audience by using multiple, integrated touchpoints. The activity of the recipients is monitored and an intelligence report is generated for sales follow-up. It’s ideal for:

  • Introducing a new brand strategy
  • Launching new products/services
  • Announcing website updates
  • Building awareness in new markets
  • Connecting with prospects before, during, and after trade shows

Integrated marcomm
An integrated marketing communications system entails a series of cross-supporting, cohesive tactics, such as:

  • Collateral
  • Trade show exhibit and materials
  • Lead nurturing library
  • Social media
  • Publicity

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