Oliver Medical

"Oliver Medical specializes in sterile-grade packaging for medical devices. Our main competitors are very large general packaging companies that acquire niche companies like Oliver," says Jeff Murak, director of marketing & sales at Oliver Medical.

"Borns is helping Oliver Medical differentiate itself in the device industry. We offer a combination of products, processes, services, and expertise that our competitors do not match. Borns revitalized our corporate brand based on this distinction.

"To avoid commoditization of our products, Borns also branded Oliver's materials and adhesive. The branding has been so effective that DuPont, which supplies Tyvek to Oliver, changed the way it named/branded its product.

"Borns strategically and creatively promotes our unique offerings to target audiences. They track and analyze responses and provide intelligence that enables me to prioritize the efforts of my sales team."

See the optimum route Borns created for Oliver

Light Corporation

"Borns' small team is every bit as talented and effective as the large agencies I have worked with in the past. Strategically, creatively, and tactically they are as good or better than agencies that charge much, much more. I was concerned that our $20 million company could not afford the sophisticated level of branding and marketing Borns provides. I'm so glad you are working for us!"

Larry Leete
director of sales & marketing
in-industry markets
Light Corporation

See the optimum route Borns created for Light

Progressive Technologies

"I've found Borns to be a great partner for Progressive. Your work on our website was exceptional and was done entirely within the budget we developed together. In addition, you took the time to develop an understanding of our business and helped convince us that we needed to try new advertising strategies for our products, which we are now launching. We continue to receive positive comments from our customers regarding our ads and website. Borns is extremely customer-focused and we are happy to continue working with your team."

Bill Barker
sales engineer
Progressive Technologies

Baker Perkins

As Vice President of Sales and Marketing for Baker Perkins Inc., I led the team which evaluated Borns as a business-to-business marketing services provider.

Borns developed the following programs for Baker Perkins:
- Site map and execution plan for a new website for our US operation.
- Direct marketing program to take advantage of our electronic customer database for product launches and to raise overall customer awareness of Baker Perkins products and services.
- Brand positioning outline for the Baker Perkins US business.

The direct marketing program in particular won approximately $500,000 in incremental business that would otherwise not have occurred.

I have no hesitation in recommending Borns to industrial equipment manufacturers.

Paul Abbott
vice president of sales and marketing
Baker Perkins