If you’re monitoring website visitors, you are seeing a continual increase in mobile devices. It is estimated that more than 50% of professionals are now using a mobile device to search online. RWD allows a web browser to detect the type of device being used and render the site accordingly. RWD improves the user experience…
Business people search for specific types of products and services billions of times per day. It is imperative to optimize your website so that the prospects you want to reach see your site in their search results and are encouraged to click-through. This is known as Search Engine Optimization or SEO.
A viable lead management program requires the combined perspectives, skills, and commitment of Sales and Marketing. When these two departments work together and develop a comprehensive lead management process, everyone wins. When it comes to managing leads, there should be one unified team: Sales & Marketing.
Content marketing is the strategy of developing and distributing information that’s valuable to your customers and prospects. When administered correctly, content marketing can increase mind share, brand awareness, leads, and ultimately, sales.
Direct marketing can be the most efficient and effective means of reaching B2B prospects. The idea with this method is, you invest your resources in those who are most likely to be interested in your offering and most likely to influence and/or make buying decisions.
Savvy marketers identify their unique selling proposition and define it in the form of a brand message. This issue provides the rationale and steps for this strategic process.
The brand message/position of your entity has been developed. Now the brand must be properly managed and implemented so it does what it is intended to do.
B2B marketing warrants a very targeted, focused approach. Engaging your customers and prospects and building trust and awareness is essential. Now take aim…
Whether you view Sales and Marketing as functions or as departments, the two should come together and complement (even compliment) the other to successfully grow your business.