Mobile-friendly sites have all the advantages

Mobile-friendly sites have all the advantages

If you’re monitoring website visitors, you are seeing a continual increase in mobile devices. It is estimated that more than 50% of professionals are now using a mobile device to search online. RWD allows a web browser to detect the type of device being used and render the site accordingly. RWD improves the user experience…

Organic: 8.5x more likely to be clicked than Pay-Per-Click (PPC)

Organic: 8.5x more likely to be clicked than Pay-Per-Click (PPC)

Business people search for specific types of products and services billions of times per day. It is imperative to optimize your website so that the prospects you want to reach see your site in their search results and are encouraged to click-through. This is known as Search Engine Optimization or SEO.

Lead management i.e., qualify, assign, nurture, measure ROI

Lead management i.e., qualify, assign, nurture, measure ROI

A viable lead management program requires the combined perspectives, skills, and commitment of Sales and Marketing. When these two departments work together and develop a comprehensive lead management process, everyone wins. When it comes to managing leads, there should be one unified team: Sales & Marketing.

Content marketing: A holistic approach to business health

Content marketing: A holistic approach to business health

Content marketing is the strategy of developing and distributing information that’s valuable to your customers and prospects. When administered correctly, content marketing can increase mind share, brand awareness, leads, and ultimately, sales.

Direct marketing: no better way to generate B-to-B leads

Direct marketing: no better way to generate B-to-B leads

Direct marketing can be the most efficient and effective means of reaching B2B prospects. The idea with this method is, you invest your resources in those who are most likely to be interested in your offering and most likely to influence and/or make buying decisions.