The optimum route

The Borns B2B approach takes the optimum route for business-to-business (B-to-B) marketing. Our services are designed specifically for B-to-B and result in Sales & Marketing integration, increased market share, footholds in new segments, actionable intelligence, greater brand awareness, and an impressive return on investment.

Borns B2B - Marketeering Mountain
  • Ideal customer profile
  • Prospect database development
  • Segmentation
  • Customized research
  • Company brand
  • Category brand
  • Product and service brands
  • Naming and trademarking
  • Brand standards
  • Traffic research and analysis
  • Keyword research
  • Competing sites analysis
  • Content planning and discovery
  • Phased site mapping
  • Content development
  • Coding and programming
  • Database development
  • Content management system (CMS)
  • Search engine optimization (SEO)
  • Traffic monitoring and analysis
  • See the complete list

Strategically designed to reach a target audience by using multiple, integrated touchpoints. The activity of the recipients is monitored and an intelligence report is generated for sales follow-up. It’s ideal for:

  • Introducing a new brand
  • Launching new products and services
  • Building awareness in new markets
  • Pre-show campaigns (trade shows and conferences)

An integrated marketing communications system entails a series of cross-supporting, cohesive tools, such as:

  • Segment-specific literature
  • Technical papers
  • Case studies
  • Trade show exhibit and materials
  • Lead nurturing tools