Site map

• The optimum route for B-to-B
• Base camp
  • Integrating sales & marketing
• Industries served
• Testimonials
• Services
• B-search market research and planning
  • The full scope of B-search
• reDiscover brand strategy
• eDiscover website research and planning
• Integrated marketing communications
• Website development
  • Website services
• Brandvertising generates leads (and sales)
  • Brandvertising results
• Case studies
  • Repackaging a legacy product
  • Organic results 74%, leads +88%
  • Great outcome with new responsive site
  • Sales goals exceeded by 250%
  • Sell it before you make it
  • From unknown to high-value supplier
• Marketeering
  • Mobile-friendly sites have all the advantages (e.g., SEO, access, UI)
  • Organic is 8.5x more likely to be clicked than Pay-Per-Click (PPC)
  • Lead management i.e., qualify, assign, nurture, measure ROI
  • Content marketing: A holistic approach to business health
  • Direct marketing: no better way to generate B-to-B leads
  • Brand (brand) n. a claim that an offering is unique, more valuable
  • Branding (brand′in) v. manage, implement, extend, fulfill a brand
  • Trade show marketing: Gettin’ strategic with it!
  • Sales & Marketing can be one big, healthy, and wealthy family
  • B-to-B-to-C = tough equation
  • B-to-B (or B2B) spelled out
  • Let’s do launch
  • The softspoken (aka: softsell) branding & marketing hero
• GORP
  • 6 basic steps for email marketing success
  • Database marketing: the devil is in the detail
  • 11 steps to effective B-to-B market planning
  • Creating effective websites
• Sustainability
• News
  • Borns summits Mount Adams
  • Borns creates responsive ODL.com
  • Borns fills up Marketing Monday
  • Brand rehab
  • Borns celebrates 3 decades
  • Borns fills (and caps) Filler’s online needs
  • Borns client goes to Mars
  • Borns puts new spin on Kaydon brand
  • Borns doubles ODL.com traffic
  • Welch Labs celebrates 20th anniversary with name change
  • Borns’ tireless advisor
  • Borns’ work recognized by Italian paper company
  • Borns advisory board member climbs Mera Peak
• Contact